Your customers judge your brand with their eyes. What they see sets expectations of what’s to come. Put your best foot forward. Sticky Brands are visual brands.
There is no substitute for great sales talent. Hiring weak sales reps is like driving a car on bald tires. They can get you from point A to B, but you can never gain traction. The same can be said of your website. You can have an attractive, functional website, but does it sell? If not, this is your opportunity. Make your website sell as well as your best salesperson.
Should you publish your pricing on your website? This is a contentious question, and one without a clear cut answer. Here’s the reasons why and why not to publish pricing on your website.
Nobody is perfect. But some mistakes can really screw up your brand. Are you committing any of the 7 Mistakes that really screw up a brand?
The 2-Call Close is the holy grail of branding, and the epitome of selling. It’s the ability to package your services so well that you can win a complex sale in two calls over two weeks.
This is fast, efficient, effective selling. And it’s an ideal worth striving for in your business.
In 1999 I bought JeremyMiller.com from Jeremy Miller of Arizona. Fifteen years later I am launching JeremyMiller.com as my Professional Speaker website. Let me know what you think.
Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.