Whole Foods Archives -

How To Use Metaphors In Branding

Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.

3 Strategies to Sell New Ideas

By Jeremy Miller

Bringing a new idea to market can be extremely frustrating. You see the potential. You see how your solutions will ...

First Affiliated: Bastardizing A Brand Category

By Jeremy Miller

Marketers have an annoying habit of converting real functionality into marketing hype. The financial services sector is particularly guilty of this, but First Affiliated is working hard to defend the Multi-Family Office category. Ward off the marketers that are trying to piggyback on your success. Promote the category first and your brand second

DECO Windshield Repair: Color Shapes Brand Identity

By Jeremy Miller

Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.

It Really Is About The Money

By Jeremy Miller

It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.

Differentiating When Everyone Is The Same

By Jeremy Miller

Instead of trying to offer unique services in a commoditized market, create a unique experience. Differentiate on your firm’s personality, values or interests.