Articles - Page 10
Steve Jobs wrote, “I hate it when people call themselves ‘entrepreneurs’ when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business … build a company that will stand for something a generation or two from now.”
Steve’s quote resonated with me, and was the inspiration for a talk I delivered at the Canadian Association of Family Enterprises (CAFE) yesterday. Family businesses have some of the most impressive entrepreneurs, because they build businesses that thrive for 25, 50 or even 100 years. Which in itself is nothing short of remarkable.
Lots of people have “million dollar ideas,” but very few make millions on them. That’s the problem with ideas. They’re just ideas. Until they’re converted into action they are just dreams and concepts in the aether.
There is a disconnect between ideas and creation. An idea isn’t very valuable until a creative gets their hands on it. Then it starts taking on a life of its own. The creative molds and shapes the idea. Adds to it. Combines it with other ideas, and helps breathe life into it.