Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It’s definitely worth adding to your content marketing mix.
Brand metaphors give your brand a three dimensional quality. They connect with customers at a deep, visceral level that could not be achieved through classical marketing techniques. Brand metaphors help you connect with your customers a subconscious level.
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It’s a proven approach, but it does take time and creativity to get it right.