Stop Marketing, Start Selling
Give your ideas flight. Every great marketing idea starts with a pitch. Get in front of your ideas and sell them. If you don't sell them, no one will.
Category: Marketing
The Downside of Word of Mouth Marketing
Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.
Twist Image: Monetize Your Marketing – It’s Not A Fantasy
Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.
Talent Drives Marketing Performance
A talented marketer with no marketing budget can achieve more than a weak marketer working with a $50,000 marketing budget. Working with the right marketing talent will accelerate your business, and help you go further, faster.
WildPlay: Bake Values Into Your Brand
Bureaucracy comes with growth, but it's the antithesis of creating outstanding brand experiences. WildPlay is growing a sticky brand in a period of heady growth by baking their values into everything they do. They view their culture like a sourdough starter. With each new park they launch they break a piece of their culture off to seed the new facility.
100 Ways To Generate 1 Customer
How many demand generation programs should a company have? As many as they can manage. In the early days of Amazon, Jeff Bezos gave his staff a clear metric for demand generation. They could buy as many new customers as they wanted provided the acquisition cost was $33 each or less. The goal is to invest in as many programs as you can that profitably generate new business.
Beau’s Brewery: All Natural Brand
Beau's Brewery is a young, upstart brewer challenging the goliaths of their industry. They stand out by showcasing their roots: the small family farm.
Personal Branding: Create a LOT of Content
Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
Measuring Content Marketing’s Effectiveness
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Social Media is a Tactic, Not a Strategy
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
It Takes One To Know One
Boomers join associations, young professionals join communities. Professional associations are in a state of decline. Community building is the path to relevance.
Market Your Marketing
Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
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Jeremy Miller
Top 30 Brand Guru
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