Marketing Archives - Page 5 of 14 -

Shoot Higher: Is Your Strategy Big Enough?

A company must seek to win in a particular place in a particular way. If it doesn’t seek to win, it is wasting the time of its people and investors. What is your company striving to achieve?

The Partner Compensation Problem

By Jeremy Miller

The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.

Like it or Not, We’re ALL in Sales

By Jeremy Miller

A decade ago, sales people were sales people, marketers were marketers, and accountants were accountants. Everyone had clear roles and lines of responsibility. In the Social Era, the lines of responsibility have become fuzzy. Now everyone has to sell.

Email Outperforms Social Media 3-to-1

By Jeremy Miller

Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.

Social Media Marketing: It’s a Marathon, Not a Sprint

By Jeremy Miller

Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.

Marketing Is Not Magic

By Jeremy Miller

There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.

The Double-Edged Sword of Digital Marketing

By Jeremy Miller

The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?

Sales And Marketing Are One

By Jeremy Miller

Sales and Marketing are one in your customers' eyes. The challenge is sales and marketing are functionally very different roles. To create consistent client experiences, get your entire leadership involved in business development.