CONTACT

Category: Branding & Strategy

« back to blog

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

By Jeremy Miller
Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

By Jeremy Miller
Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.
Diversity Marketing Grows Brands

Diversity Marketing Grows Brands

By Jeremy Miller
3 keys to diversity marketing: know yourself; be authentic; and be a subject matter expert. Companies who engage diverse groups stand out and grow brands.
Take Pride In Your Brand

Take Pride In Your Brand

By Jeremy Miller
Pride may be one of the Seven Deadly Sins, but it’s also an essential ingredient in branding. You can’t grow a compelling brand without a deep-seated sense of pride in your business.
94% of Adults Don’t Have Leisure Time

94% of Adults Don’t Have Leisure Time

By Jeremy Miller
94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.
Avoid The Soft Squishy Middle

Avoid The Soft Squishy Middle

By Jeremy Miller
Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.
Muldoon’s Coffee: Cultivating Adoring Customers

Muldoon’s Coffee: Cultivating Adoring Customers

By Jeremy Miller
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
There Is Only One Low-Cost Brand

There Is Only One Low-Cost Brand

By Jeremy Miller
Branding on price is very hard, if not impossible to defend. The issue is there can only be one cheapest provider at any time. Everyone else is more expensive. Think twice before positioning on price.
5 Signs of a Sticky Brand

5 Signs of a Sticky Brand

By Jeremy Miller
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Brand Relationships Start With A Conversation

Brand Relationships Start With A Conversation

By Jeremy Miller
Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
Goals Shape Brands

Goals Shape Brands

By Jeremy Miller
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Download
Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.