A Community Starts With 1,000 Members
A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
Category: Branding & Strategy
Rethinking Business Cards
Business cards are like neckties. They're caught in tradition and ceremony. Explore the idea of business note cards, and where card giving fits in your business.
Business Cards Make A Statement
There’s no excuse for bland, boring business cards, but most are. Make a statement with your cards. What statement do you want to make with your business card?
Differentiating When Everyone Is The Same
Instead of trying to offer unique services in a commoditized market, create a unique experience. Differentiate on your firm’s personality, values or interests.
10 Principles of a Sticky Brand
Growing a sticky brand is a choice. The 10 Principles of a Sticky Brand define what a company needs to achieve to make their brand sticky.
Customers Need Trust, Not Discounts
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
The Partner Compensation Problem
The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
Santa Claus: The World’s Stickiest Brand
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He's the world's most recognized fictional character, and the stickiest brand.
Your Bio Photo Is Your Logo
If you value your personal brand, value your bio photo. It's your logo. Glamor shots, wedding photos or pictures taken on vacation just won't cut it. They don’t demonstrate credibility, and build your brand.
Brand Strategy: Stick To Your Knitting
Customers aren't always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
Anticipating Trends for Business
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
Ignore Your Values, Crash Your Brand
Strategies can change, but values don’t. Your company’s values are the glue that holds it together. If you tamper with your values you risk crashing your brand, and jeopardizing or even destroying your business.
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Jeremy Miller
Top 30 Brand Guru
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