Category: Social Media

Stop Shouting! Listen. Build Your Brand Listening

Stop Shouting! Listen. Build Your Brand Listening

I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. ...
Social Media Policies Reveal Company Culture

Social Media Policies Reveal Company Culture

Your company's social media policy, or lack of one, reveals a lot about its culture. Is yours open and ...
Relationships Trump Google

Relationships Trump Google

Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The ...
Viral Marketing Campaigns – They Can Kill You

Viral Marketing Campaigns – They Can Kill You

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad." – Bill ...
Think Twice Before Investing in a Social Media Community

Think Twice Before Investing in a Social Media Community

Social media communities may be the "in thing," but are you really sure you want one for your brand? It's easy ...
A Leader Has To Show Up

A Leader Has To Show Up

“Leadership is scarce because few people are willing to go through the discomfort required to lead.” – Seth Godin, ...
Make Your Social Media Community a Party

Make Your Social Media Community a Party

Remember those awkward middle school dances? The ones where everyone stood around waiting for something to happen. ...
Build a Timeless Brand

Build a Timeless Brand

It’s easy to get caught up in the latest shiny objects. Right now Google+ is all the rage. A year ago the ...
Empower Brand Fans to Spread Your Message

Empower Brand Fans to Spread Your Message

It's shortsighted to market to your social media community, but that's what many companies do. They treat the ...
Social Media Cannibals: When Communities Are Left Unchecked

Social Media Cannibals: When Communities Are Left Unchecked

Building a vibrant social media community faces a daily tug-of-war. On one side is your company's brand, and on ...
64% of Small Businesses Don’t Use Social Media

64% of Small Businesses Don’t Use Social Media

Social media used to be something used just by teens and tweens. Not anymore. Everywhere you turn you can see ...
Why Social Media Matters: Relationships

Why Social Media Matters: Relationships

If you ever needed a reason why you should jump into social media with both feet, here's one: RELATIONSHIPS. ...

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Jeremy Miller

Top 30 Brand Guru

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